The 12.12 Project
By I-Cheng Chan, Staff Reporter, Gulf News
Artists and celebrities from across the Middle East helped to raise Dh184,400 for charity by giving their own slant to the classic Lacoste 12.12 polo shirt.
The customised shirts and artwork inspired by the logo were auctioned at Lotus One, at the World Trade Convention Centre, Dubai, in aid of the Make A Wish Foundation.
It follows similar events for charity in Paris, London, New York, Tokyo and Berlin, to name a few, which have attracted contributions from celebrities such as Sarah, Duchess of York and Elle Macpherson.
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